Who’s that girl?


  • Head of Marketing and Communications for Laurence Carr, Inc.
  • Chief Copywriter and Creative Strategist for Sah D’Simone.
  • Magic maker on a limited basis for people like you!

(Wanna work together? Let’s chat!)



Short version:
I write things that inspire people to improve their lives. I help businesses AND their audiences to see their potential, and want to act on it. That’s my thing.

Full version:
I’m a writer, best known for being the creative force behind the award-winning and world-renowned wedding planning blog, The Broke-Ass Bride, and author of The Broke-Ass Bride’s Wedding Guide, (Penguin Random House/PotterStyle). It was a wild, exhilarating ride, but I left that world behind to expand beyond weddings.

Now, I write copy for and develop memorable and engaging content to make the people and brands I work with shine. I have a knack for creating compelling, relatably friendly, yet informative messaging that draws people in and leaves a lasting positive impression.

I help brands find their voice and make it sing.

I channel my client’s voices to ghostwrite profound and personal stories.

I coin witty and memorable taglines.

I capture people’s essences in unexpected and impactful ways.

I’m a chameleon, able to adapt my tone and voice to suit the needs of my clients… but my personal “je ne sais quoi” is a style that feels smart, irreverent, warm, wise, and playful.

You have a quick one-off writing job? I gotchu. But, my happy place is long-term collaborations. With most of my long-term clients, I’m more than a writer… I’m a trusted partner in creative strategy.

Prior to writing, I earned degrees in acting and theatre so if you want drama, I can bring it. (Most of the time, I save it for my mama). I have also appeared as host to many events, television segments, and videos online—including a 2-episode TV special based on my former blog. In short, I clean up alright.

I like improving the world, improving myself, hot baths, tea, kpop, and nature. Wanna work together? Hit me up!

Let’s make magic together!

The kind of magic that attracts and retains your ideal customers.

The kind of magic that increases conversions like whoa.

The kind of magic that incites action.

danalaruepark (at) gmail (dot) com


Find me elsewhere:

Looking for my past life?
The Broke-Ass Bride